It's the Holidays in March: Fitbit Announces Another Collection Launching This Spring

Just when we thought Fitbit couldn’t get any better, the brand recently announced its latest addition: Fitbit Alta. The new gadget is sleeker and slimmer than existing Fitbit trackers and will be more customizable than ever before. The Alta can be used with interchangeable bands ranging from rich leather to chic silver, and designer Tory…

Compare Before You Wear: The Most Popular Fitness Trackers

Lately, it seems like no outfit is complete without a wearable fitness tracker. With sleek designs and bright colors, the latest and greatest in self-quantifying technology are making their presence known on arms everywhere. Interested in joining the fitness-tracking pack? We’ve rounded up some of the most popular fitness trackers – including the Jawbone UP4,…